Why You Can’t Skip the Professional Photographer for a Law Firm Rebrand


Law firms look very different from how they once did a few decades ago and for good reason. 

Many of today’s firms have adopted a more contemporary look because it’s more appealing to the modern customer.

Whatever your reasons for wanting to rebrand your law firm, hiring a professional photographer is a must!

Here are a few of the reasons why it makes sense:

James R. McGrath, Jr., Esq.

Consistency is essential. Rebranding a law firm is more than just changing up your logo. You need your entire brand identity to be consistent. From colors and photos to the overall theme, a customer who sees consistency trusts a lot more easily. By hiring a photographer, you know that visually, your brand will be as consistent as possible.

Images tell a story. Living in the age of social media, images appeal to us and make a statement just as much as words do – even more so in some instances. Working with the right photographer will ensure your website and any marketing material fits in with your law firm’s mission statement. The right photographer can even help you communicate your values and mission statement using images alone.

Customers want to know who they’re working with. While most of the people in your firm probably already have a headshot, a law firm comes across as more professional if everyone’s headshot is good quality and the same style. Plus, you want everyone’s headshots to be up to date. This way, a client isn’t left feeling confused when the person they’re meeting looks vastly different from their photo. What’s more, how someone looks and dresses in a headshot has an effect on credibility too – another good reason to make sure everyone has an updated photo. 

Burke Williams Sorenson

If you are going to take the time to rebrand your law firm, it’s best to do it right the first time around. Hiring a professional photographer who regularly works with law firms is a long-term investment in your firm’s image.